Advisors to the Nation’s Real Estate & Financial Industries

Why You Should Engage Goodkin Consulting

Lewis M. Goodkin is widely recognized as one of the nation’s leading real estate consultants, with more than 50 years of experience in all residential and commercial sectors. His award-winning book, “When Real and Estate and Home Building Become Big Business,” was the first to focus exclusively on mergers, acquisitions and joint ventures in the real estate and homebuilding business. Today, Goodkin Consulting provides insightful real estate analysis to leading investors, financial institutions, and legal and accounting firms, as well as builders, developers and property owners. We deliver strategic advice to help clients maximize opportunities, and specific recommendations to turn real estate market analysis into action.

Advisory Services

Advisory Services

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Advisory Services

Goodkin Consulting is the only U.S. real estate firm that enjoyed national strategic alliances with the world’s biggest accounting firms, PW, PwC and Arthur Andersen. We also partnered with URS Corp., the largest publicly held engineering firm. Today, we know that the bigger the firm, the greater the need for objective analysis and advice. At Goodkin Consulting, our highly experienced professionals handle all aspects of an assignment providing expert advice throughout the engagement.

Market Knowledge

Market Knowledge

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Market Knowledge

Goodkin Consulting is best known for our deep knowledge of the residential development sector, including the original studies on large-scale planned communities like Irvine Ranch, Mission Viejo, Sun City and all of Arvida’s Florida communities. Today, we advise clients on single- and multifamily condominium and rental developments in urban and suburban settings throughout the country.  Our wealth of market knowledge extends to the commercial sector, as well, including retail, office (rental and condominium), golf course, restaurants and resort development, as well as complex mixed-use projects with varied components.

Consumer Knowledge

Consumer Knowledge

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Consumer Knowledge

Builders, developers and their investors must sell and rent their real estate products to people, not statistics. No consulting firm in the U.S. understands consumer desires and trends better than us. Decades ago, we introduced consumer market segmentation to the homebuilding industry and continue to employ the latest research techniques to stay on top of the residential and commercial markets. Our goal is to provide clients with market intelligence that results in a development program superior to the competition in every way.

Product Knowledge

Product Knowledge

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Product Knowledge

For developments to succeed, market and consumer knowledge must be translated into specific product recommendations. Goodkin Consulting knows how to distinguish a client’s product from the competition and improve the return on investment (ROI) through faster absorption, higher occupancy, better rental rates/pricing, lower turnover and greater resistance to market downturns.  In today’s demanding consumer market, having the right mix of units, sizes and amenities is just the start. We provide input on layouts, appliances, cabinetry, flooring, lighting, closets/storage, baths and kitchen features and arrangements, amenities, parking and the marketing plan – a true added value for our clients.

Litigation Support & Expert Witnesses

Litigation Support & Expert Witnesses

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Litigation Support/Expert Witness

From strategic counseling to experienced expert witnesses, Goodkin Consulting provides effective litigation support for law firms and their clients. No other firm has the credibility of more than 50 years of industry knowledge, coupled with our real-world experience in the real estate and financial markets. For instance, we can provide real estate performance evaluations based on detailed market research and forecasts. We also work with appraisers and other experts on providing the backup research and analysis to support their efforts and to challenge opposing experts.

Market Entry Knowledge

Market Entry Knowledge

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Market Entry Knowledge

When businesses seek to enter new markets, Goodkin Consulting provides in-depth advice on geographic expansion or product diversification opportunities. We have helped companies of all sizes, including retailers, restaurants, manufacturers, builders, developers and investors identify promising locations for their operations. Our market entry research engagements have spanned the United States and include assignments in Europe and other international locations for U.S. builders.

M&A and Joint Venture Expertise

M&A and Joint Venture Expertise

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M&A and Joint Venture Expertise

Through the decades, Goodkin Consulting has assisted builders, developers, government agencies and investment banking firms considering acquisitions, mergers and joint ventures.  Our assignments have ranged from the acquisition of Pebble Beach to reviews of FDIC portfolios and RTC assets, and public-private municipal ventures. Our professionals’ unsurpassed market, consumer and product knowledge helps our clients make solid investment decisions, capitalize on current and future opportunities, and avoid costly mistakes.

A Note From Lew Goodkin

Knowledge… Experience… Results

I’ve often noted that when amateurs fail, it’s because they missed the subtleties of the market; when experts fail, it’s because they missed the obvious. Our experienced team digs deeply into every engagement to be sure that nothing is missed. In today’s turbulent world, we know that missing the market by a little bit can be tantamount to missing it altogether.

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We bring a wealth of knowledge and many years of experience to every real estate assignment. Our experienced team of professionals employs sophisticated real estate market research techniques coupled with a wealth of hands-on experience to provide our clients with specific, detailed, action-oriented concepts, development programs and product recommendations. In other words, we help our clients turn market research into action.

Our team’s unique approach often leads to market innovations, as well as exciting, highly successful projects. In turn, we enjoy the satisfaction of knowing that we helped create truly satisfying living, working, leisure and shopping environments – sometimes all in the same project.

In every engagement, our concern for people comes first. For us, this philosophy is not merely smart strategy but, in a larger sense, the only way to do business. We thank our growing, diverse clientele and welcome your inquiries about our services.

Lewis M. Goodkin, CRE, FRICS, MIRM
Chairman

The Goodkin Report – Timely Real Estate Insights and Analysis

Bubble, Bubble, Signs of Trouble

For the past 50 years, the Miami condominium market has followed a boom and bust cycle. Developers, investors and buyers rush to purchase new products, creating an unsustainable bubble. But despite that history, the hard lessons of the past can easily be...

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Don’t Miss The Obvious!

Two years ago at CCIM’s annual South Florida meeting, our consultants took a close look at the downtown Miami condo market, and warned against the risk of overbuilding.  Market conditions would be particularly challenging for developments in secondary locations with...

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Recognized for Innovation

Professional Builder's recent 75th anniversary edition included a profile of pioneering market researcher Sanford R. Goodkin, who co-founded Goodkin Research in 1959 with his brother Lewis Goodkin. "My brother Sandy brought plenty of new ideas to the market, and we...

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Recent Engagements

 

  • Charter Award from Congress for the New Urbanism
    The Congress for the New Urbanism recently honored Coral Gables town planning firm Dover, Kohl & Partners with a 2017 Charter Award for its work on Plan NoBe. Goodkin Consulting advised Dover Kohl on the City of Miami Beach’s master plan to revitalize the North Beach community by creating a town center, providing more mobility options, enhancing existing neighborhoods, better utilizing public lands and building for sustainability.

  • Goodkin Advises on Sports Project
    Goodkin Consulting recently completed an economic impact report for a South American developer planning an $85 million auto club and track in northwest Miami-Dade County. Other Goodkin sports-related engagements include studies for four MLB Spring Training facilities and a major land use study for “Historic Dodgertown,” the former Los Angeles Dodgers property in Vero Beach.

  • Market Study Completed for Mississippi Development
    Goodkin Consulting conducted a major market study for a new Town Center in Jackson, Mississippi, for the bank that foreclosed on the site. The study identified residential rental apartments, for-sale residential housing, senior housing and a retail and office development as projected uses for center.

“You were right on the money with your prediction about how all the years of easy money, risky, zero-interest and sub-prime loans in the mortgage market would eventually catch up to us.”

Glenn Silber, Producer, ABC News, 20/20

An Innovator

Goodkin Consulting is known for bringing innovative ideas to the development industry, including:

  • The first condominium conversion in California
  • Unfinished space for home expansion
  • The garden kitchen
  • The first patio and zero lot concepts in California, Florida and South Carolina.
  • Master-planned retirement communities catering to seniors

Helping Clients Achieve Their Goals in Constantly Changing Market Conditions

Half a century ago, Goodkin Consulting virtually invented the discipline of modern real estate market research. Today, Goodkin Consulting firm provides insightful real estate analysis and thoughtful forecasts, based on solid research, on the key issues facing the nation’s real estate markets. Our firm’s comprehensive reports provide clients in the real estate and financial sectors with specific, detailed recommendations, helping them turn analysis into action.