Our leadership team understands the real estate and financial industry.

Management Team


Lewis M. Goodkin, CRE, FRICS, MIRM

Lewis M. Goodkin is widely recognized as one of the nation’s leading real estate consultants, advising investors, lenders, builders, developers and property owners. Drawing on more than 40 years of industry experience, Goodkin serves as consultant on mergers, acquisitions and joint ventures and testifies as an expert witness in state and federal courts. He also advises investors and lenders on local and regional market trends, identifies target buyers and tenants, recommends appropriate product designs and projects the potential financial results.

During his long career in the industry as a real estate advisor, Goodkin has directed more real estate research on large-scale planned communities, golf resort communities, condominium communities and residential resorts than any other market analyst in the United States. In 2007, he was recognized by the Community Development Council of the Urban Land Institute as an “Industry Legend.”

Goodkin conducted the original real estate market research studies on many of Florida’s most successful, resort, retirement and residential communities, as well as mixed-use, industrial, office and retail projects. His portfolio includes all of Arvida’s Florida projects, as well as The Woodlands in Texas, Mission Viejo, Irvine Ranch, Westlake Village, Rancho Bernardo, Laguna Niguel and Valencia in California, and Sun City in Arizona and Nevada.

Goodkin’s highly acclaimed book, “When Real Estate and Home Building Becomes Big Business,” was selected by the Library Journal as one of the year’s best business books the year it was written, and was the subject of a special addendum in the New York Times financial section. In addition, he has written more than 1,500 articles for the trade, business associations, newspapers and magazines.

A graduate of Temple University, Goodkin has lectured frequently on urban land economics, real estate investment, development and marketing. He serves on the Real Estate Advisory Board of the University of Florida and the Advisory Board of the School of Design at the University of Florida. He is vice chairman of the South Florida Chapter of the National Association of Business Economics ( NABE), a former chairman of the South Florida-Caribbean District Council of the Urban Land Institute, and past chairman of the South Florida-Caribbean Chapter of the American Society of Real Estate Counselors (CRE). He is a designated member of the Institute of Residential Marketing. Lambda Alpha International (an honorary land economics society) and a Life Member, World Future Society.

Prior to founding his real estate firm, Goodkin was president of California-based Sanford R. Goodkin Research Corporation (Peat Marwick/Goodkin Real Estate Consulting Group).



Jack Winston, CRE, A.I.C.P., AIA

Jack Winston has more than 30 years of experience in real estate, advising clients on a wide range of complex projects throughout the country. As a principal with Goodkin Consulting, Winston has conducted research and feasibility studies and development analyses for major real estate firms, investment banks, REITs, institutional lenders and municipalities on a local and national level. His expertise in this field has been cited by the New York Times, Washington Post, Fortune and Business Week magazines, and he has appeared on PBS, “20-20” and “Nightline.”

A Counselor of Real Estate, Winston holds a bachelor’s degree in architecture from Pratt Institute in New York, and a MBA and a master’s degree in urban and regional planning from the University of Miami. He has practiced architecture, and operated his own residential building company in New York. He has held senior management positions with the largest homebuilders in the world, and owned one of the largest homebuilding companies in the Miami area. Winston is also a charter member of the Florida Council of New Urbanism.

Winston received a grant from the Lincoln Institute of Land Policy for his work on “The Urban Village,” as well as a research grant from the United Cerebral Palsy Foundation for his book, “Concepts of Residential Care: An Architectural Guide.”

He received a top ten “buildings in steel” award from the Bethlehem Steel Company for his designs, and the innovative design award in concrete presented by the Portland Cement Association. He has spoken to numerous organizations, including the Multi-Housing Institute, National Association of Home Builders, New York State Home Builders Association, American Planning Association, the Massachusetts Regional Planning Council, and the South Florida Growth Management Conference.

Winston is a member of the National Association of Home Builders, and the Builders’ Association of South Florida. He is also a member of the Urban Land Institute, the American Institute of Architects, the Governor’s Task Force on Urban Growth, the American Planning Association, and the Institute of Residential Marketing. He is an adjunct professor of real estate development and planning at the School of Architecture and at the Law School of the University of Miami. He has been a visiting professor to the Department of Urban and Regional Studies at Florida Atlantic University’s Joint Center for Urban Studies and in the Masters Program of the Florida International University School of Architecture.

Winston has received licenses from the State of Florida as a State General Contractor, Real Estate Broker and Community Association Manager, and is a certified land planner.



Frank Pallini

A senior analyst with Goodkin Consulting since 2000, Frank Pallini has more than 20 years of professional experience as a management consultant to the real estate industry. His areas of expertise include residential and commercial development, including market and financial analyses, development/project planning, strategic planning, asset evaluation, disposition/acquisition, economic research and impact analysis.

Pallini has served as management consultant and business advisor to numerous real estate companies, developers, builders, financial institutions, investors and asset managers as well as units of government and non-profit organizations. Major clients have included Disney Development, USAA Real Estate, GE Capital, US Home, Beneficial, and Citicorp Real Estate, Opus Residential, Rottlund Homes, Ginsburg Development, and WCI Communities. He has also served as project manager/lead consultant for numerous public/private sector projects including: City of Hollywood, downtown redevelopment, City of Boynton Beach downtown redevelopment, City of St. Petersburg housing needs assessment; the City of Key West, vacation rental market impact study; Hillsborough County Master Facilities Plan; and, as technical advisor to the City of Tampa’s Cultural Arts District Committee.

Prior to joining Goodkin, Pallini served ten years with KPMG Peat Marwick’s Real Estate Management Consulting Group. As director of the firm’s southeast real estate management consulting practice, he was responsible for all phases of practice development, and provided management consulting expertise to clients throughout the United States, Europe, Latin America and the Caribbean.

Pallini has written several articles covering regional real estate industry trends for the Urban Land Institute, the Real Estate Review and numerous local publications covering real estate business and trends in Florida.

He obtained his bachelor’s degree from Eckerd College and completed graduate course work for the master’s program in community development at Southern Illinois University. He also has completed continuing education and enrichment courses in real estate finance from the Massachusetts Institute of Technology.